Spotler Group acquires Wireless Services, provider of a high-performance SMS platform and Eazy, a leading omnichannel communications platform that enables consistent customer interaction over webchat, messaging (including WhatsApp), chatbot and social media.

The acquisition addresses an increasing need for marketing and customer service professionals to communicate with their prospects and customers on channels of the customer’s choosing – social media, messaging apps, WhatsApp, chatbots, SMS and email.

Established in 1998, Wireless Services is seen as a pioneer in the messaging market. With an initial capability of international SMS delivery, handling over 100 million messages a year, it developed the Eazy product with integrations with chatbots, social media, WhatsApp and all the major messaging platforms. Organisations use the platform to provide a consistent customer experience across channels. Features including a single dashboard, unified inbox, intelligent query routing and CRM integration make life simple for customer service teams. Clients include Rituals, Vodafone, Philips, BMW and bloomon.

Founded in 2016, the Spotler Group has invested in building and developing a portfolio of leading digital marketing and communications technologies that simplify the complexity of multi-channel marketing, sales and customer service. Brands include Spotler, Tripolis, Squeezely, Pure360, Flowmailer, Sooqr and OBI4wan. Together they serve over 4000 customers across 15 countries, transmitting over 18 billion messages every year, making the Spotler Group a European leader in this expanding marketing technology category.